Twitch is excited to announce the expansion of its successful Twitch Ambassador program into Asia-Pacific – a global initiative dedicated to empowering and supporting the talented and diverse community on Twitch.

The program introduces a lineup of streamers located across Australia, New Zealand and Japan, who have consistently demonstrated growth and nurtured vibrant positive communities. These remarkable individuals are a reflection of the diverse perspectives and content genres on Twitch, and will be actively collaborating with Twitch to enhance the streamer experience. They will join the wider global group of Twitch Ambassadors, spanning North America and Europe and will play a pivotal part in early feedback sessions and product testing.

The inaugural cohort kicking off the Twitch Ambassador program in APAC are /Broxh_,/Carla, /CDawgVA, /Hayzee, /Loserfruit, /Megaa, and /Trash.

The program’s expansion marks an exciting milestone in Twitch’s ongoing commitment to supporting emerging thought leaders and innovators that represent more corners of the globe. As extensions of Twitch, these new Ambassadors will work closely with Twitch to cultivate an environment where diverse perspectives are celebrated, public expression is encouraged, and where collaboration thrives.

Lewis Mitchell, APAC Content Director, said, “At Twitch, we work closely with streamers that have different backgrounds and personal styles and want to ensure we’re helping them realise their own unique visions of success. Our Ambassadors embody the heart and soul of our service and we see them as trusted and collaborative partners who actively help shape the Twitch experience.

In the midst of an increasingly saturated and fragmented creator economy, we want to ensure we’re continuing to build a service that enables streamers to flourish, craft exceptional content and forge enduring, fulfilling careers. The Ambassador program is part of this commitment, as we aim to foster a dynamic exchange of knowledge, taking on board their valuable feedback and diverse perspectives on important updates.”

/Trash, one of the newest Twitch Ambassadors, is an Australian variety streamer and has been streaming since 2020, said, “I’m so stoked to be joining the Ambassador program because I’ve put my heart and soul into Twitch for the past three years. I can’t wait to show more people what Twitch is all about and why I love to stream. I’m excited to share valuable feedback to Twitch about its products to make Twitch better for us streamers every day.”

For more information on the Twitch Ambassador program, head to: https://www.twitch.tv/team/ambassadors