NBA® 2K22 and SoundCloud Team Up For The Annual ‘2K Beats: The Search’ To Discover The Next Generation Of Talent
2K today announced the third annual ‘2K Beats: The Search’ to discover new musical talent in partnership with SoundCloud, a next-generation music entertainment company. The global music search kicks off today and is calling for artists to submit their original music for the opportunity to have their songs heard by NBA® 2K22 players from