After introducing the global tagline for the PlayStation Brand, Play Has No Limits, Sony Interactive Entertainment has today revealed its latest global brand spot for PlayStation 5, “The Edge.”

This spot brings the idea of Play Has No Limits to life through an evocative visual metaphor — with gamers taking us on an adventure that they never dreamed could be possible.

“The Edge” showcases Sony’s ambition to challenge the ordinary and continue to push the boundaries of play.

Eric Lempel, Senior Vice President of PlayStation Worldwide Marketing took to the PlayStation Blog to say,

“We want to raise the bar for our fans and for ourselves as we move into a new generation. The core of our brand is defined by those thrilling moments when our hearts race and we leap into undiscovered adventure. That’s what this new ad is all about…The future of gaming looks incredibly promising, and we want to make a few more promises in turn. We will never stop imagining the future. We will never stop cherishing games, the remarkable people who make them, and the passionate people who play them, because we believe that Play Has No Limits.”

PlayStation 5 launches this holiday, delivering a new generation of innovation in gameplay, storytelling, and immersion that will transport players to new worlds at lightning speed.

To learn more about “The Edge”, head to the PlayStation Blog.