After the first online casino launched in 1994, what was once a niche industry would later appeal to global audiences. And you can actually agree that a lot has changed in this industry since then. More operators like the Betway Casino are joining, plus more engaging gaming options are being developed. That already makes the industry very competitive.

So, what efforts are you making to stand out? These are some of the concerns that most operators usually have. And thankfully, we have curated this article to answer such questions and uncover other important details. Read on to learn more.

The age of multi-screen consumption

Just as we have already mentioned, a lot has changed in the casino industry because of tech improvements. For instance, you would now expect a seamless casino experience on the go as you would on a desktop in the office because of the popularity of mobile devices. Actually, studies show that more than 80% of users gamble with phones in most countries.

Realizing this trend, providers like Betway Casino have been adjusting by tailoring their experiences for mobile use. You would do yourself a great disservice if you didn’t adapt to such trends. Can you imagine the pain of losing up to 61% of customers just because your website was unresponsive?

As if that is not enough, statistics show that about 94% of users judge websites based on their responsiveness. And given that this can actually happen within 50 milliseconds, you want to always ensure visitors have the right perception of your platform within a matter of seconds. After all, the competitiveness of a platform will depend on how customer-centric it is. Since gamers access entertainment using multiple devices, responsive designs like those of Betway Casino can really come in handy.

Take advantage of seamless registration processes

Gone are those days when we would have to fill out large forms repetitively to access services. At least, with tech innovations, you can store personal data so that you won’t need to feel the forms again when signing up for the same service in the future. Those who frequently use browsers like Chrome can well attest to this.

It gets even more painful when you forget your password. But now that overcoming such challenges is possible, platforms like Betway Casino can take advantage of biometric authentication to simplify login processes. And do you know what? Statista noted that offering such experiences could greatly enhance your competitiveness, as 78% of online gamblers loved them.

In another place, MoldStud noted that 77% of customers leaned more towards social login than traditional registration forms because of convenience. Remember, just one gamer can have many online accounts, making it cumbersome to manage multiple usernames and passwords. However, social logins simplify the onboarding process as you won’t need to create another account or remember another set of credentials.

Plus, now that most gamers expect personalized experiences, social login can be a great opportunity to access information about customer interests, social connections, and so on. That can enable operators like Betway Casino to tailor experiences that keep players hooked to their platforms. In fact, tailoring products can really attract many new audiences, as more than 81% of customers love such.

Meeting the need for immediacy

A good number of experts admit that the need for instant gratification is one of the major appeals of online gambling. Unlike traditional methods that took days to process payments, contemporary technologies allow players to receive funds within a matter of seconds. You wouldn’t want a scenario where you cannot immerse yourself immediately in the gameplay just because the payments take time to be processed.

So, if you are targeting increasing your retention rates, offering instant payments can be a great way to get you started. The good thing is that if you increase retention rates by just 5%, you could see an increase in profits of anywhere between 25% and 95%. Experts will tell you that instant payouts and player lifetime value directly correlate.

This actually mirrors a broader preference where more than 90% of users rank immediate response as one of the most important aspects of their experience. No one wants to wait for ages before they can receive feedback in case they encounter a hitch during gameplay. Live chat comes in to help with this.

In fact, do you know that, according to Tidio, businesses that use live chat can see up to a 10% increase in average order value? Kayako further suggests that about 79% of businesses experience improved sales, revenue and customer loyalty after implementing this technology. And if you are keen enough, you definitely have seen this in many online casinos. To make the experience even better, platforms like Betway Casino are adopting live dealer games to allow for real-time interaction between players and dealers.

So, as you can see, it is not possible to be inattentive in the casino industry and still expect to stand out among your competitors. Every day comes with an opportunity to differentiate yourself. And for those wondering how they can go about this, techniques like implementing responsive designs can really help.

Also, adapting to changing customer preferences can be a great way for operators like the Betway Casino to improve customer experience. Never forget that customers mostly return because of the kind of experiences they receive.