PopCap Studios, creators of one of the world’s most beloved video game franchises and part of the Electronic Arts Inc. (NASDAQ: EA) family, today return to their roots as they soft launch the next main line installment of its legendary PvZ mobile games; Plants vs Zombies 3: Welcome to Zomburbia (PvZ3). PvZ3’s soft launch will provide early access to a near-launch ready build of the game to players in the United Kingdom, Netherlands, Australia and Philippines. The highly-anticipated next chapter of the wacky franchise calls upon the familiar PvZ core gameplay, offering an experience that is both broadly accessible and deeper in strategic play. PvZ3 will be launching worldwide later this year.

“Wabby wabbo – they’re back! Get ready, seedlings, let’s show these zombos some real plant power!”, Dave said from his Neighborville backyard, adjusting the pot on his head and munching on a crunchy taco.

PvZ3 is a story-driven experience that blends classic mutant plant vs. hilarious zombie battles players have known for years with a new, episodic narrative that allows players to be immersed in the wacky world of Neighborville, one neighborhood at a time. The soft launch period will allow EA and PopCap Studios to collect player feedback and improve the overall experience ahead of worldwide release. This would include new elements that streamline combat, allow players to create their own custom version of Neighborville, and expand the world of PvZ through new lore and characters.

Players will move through the Plants vs. Zombies 3: Welcome to Zomburbia’s brand-new storyline by completing tower defense challenges. PvZ3 calls back to the classic combat of the first Plants vs Zombies mobile game, allowing players to engage in the signature defense gameplay while refreshing it with new puzzle-adventure gameplay elements. The streamlined experience brings players puzzle-like battles that challenge them to defeat a series of zombie waves using refreshed plants of the past along with some sprouting seedlings to discover.

More details for Plants vs Zombies 3: Welcome to Zomburbia will be coming soon as the studio eats more brainz prepares for the upcoming worldwide launch.

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