The Walt Disney Company will be collaborating with Epic Games in their entertainment universe and all new games, hoping to expand the reach of Disney stories and experiences. Along with this multiyear deal, Disney will be investing $1.5 billion to acquire equity in Epic Games. This transaction will go through customary closing conditions like regulatory approvals.

Besides being a world-class gaming experience and working with Fortnite, the new entertainment universe will deliver plenty of opportunities for consumers. That will allow the users to shop, watch, play, and interact with characters, stories, and content from Disney, Marvel, Pixar, Avatar, Star Wars, and more. Players and fans can also create their own experiences and stories, share content with other consumers, and express their fandom in a unique Disney way. All that will be supported by the Unreal Engine.

According to the Walt Disney Company CEO Robert A. Iger, their new relationship with Epic Games is set to bring together Disney’s popular brand and franchises with the beloved Fortnite. The deal marks Disney’s biggest entry into the gaming world and offers huge opportunities for expansion and growth. Epic Games Founder and CEO Tim Sweeney also embraced the move as it will enable them to deliver an incredible collection of experiences and stories to a broad audience.

Epic Games’ cutting-edge technology, combined with Fortnite’s open ecosystem, holds significant promise for companies in the gaming industry, enabling them to reach a broader global audience and fostering unique engagement opportunities with partners like Disney. This partnership not only enhances entertainment options for players but also opens avenues for innovative collaborations within the iGaming sector. As players await the unfolding of this new deal, they can also indulge in thrilling experiences offered by the best online casino Philippines, further enriching their gaming journey.

Deepening the relationship between Disney and Epic Games

Epic Games and Disney have engaged millions of players with Fortnite content integrations, in-game activations, live events, and season collaborations. That includes events like the Marvel Nexus War, which attracted over 15.3 million active players.

Unreal Engine is used in producing content and assets across Disney’s portfolio, including developing video games like Star Wars Jedi: Survivor and Kingdom Hearts 3. The engine is also used in cinematic animation and editing for film and the development of over 15 Disney Parts attractions such as the Millennium Falcon. That builds on the Participation of Epic Games in Disney’s 2017 Accelerator program, seeking to influence the future of entertainment and technology.

The Growth of the Gaming Industry & Success of Disney Games

The digital world is constantly evolving, with over 3 billion gamers looking for ways to seamlessly and safely move between all the worlds they love, experience incredible gameplay, and unleash their creativity.

Disney’s video game business continues to offer strong results since shifting to a licensing model in 2016. The company has become a leading video game licensor in the market, working with world-class publishers and developers, including the minds behind their best-selling superhero title, Marvel’s Spider-Man. Their licensed games have garnered over 150 award nominations and won plenty of accolades in 2023.