Today ESL, operators of the League of Legends Circuit Oceania (“LCO”) in partnership with Guinevere Capital, and AOC, announced a partnership to welcome AOC on board as Official Monitor Partner for 2023. Throughout the remainder of the year, AOC branding will feature on the LCO broadcast, showcasing AOC’s latest products and offers to Oceania’s largest competitive League of Legends audience. In addition, fans of the LCO can expect to see some bespoke content produced as part of the partnership, highlighting AOC products to the thousands of fans who watch the LCO broadcast and engage with LCO social media each week.
The partnership will also unlock live activation opportunities, with AOC confirmed to be attending the upcoming DreamHack Melbourne 2023 festival this April 28-30, and showcasing some of their latest products to an expected audience of over 20,000 attendees. Also featured at the festival will be LCO content, including a high-stakes showmatch with an LCO All-Star Team, and (pending results of the Pacific Championship Series (“PCS”) Playoffs), the LCO Split 1 Grand Final. Tickets to the festival are still available here, with LCO-related content running on Saturday, April 29.
“AOC is coming on board at an incredibly exciting time for the LCO, as we send our teams abroad to battle the PCS.” said Graeme Du Toit, Head of Sales & Marketing at ESL FACEIT Group Australia. “This partnership continues the fantastic relationship we have with AOC, and the LCO team are looking forward to showcasing the new, creative ways we’re integrating AOC products & bespoke content into our broadcast and social media.”
“AOC has supported the development of Esports over many years. We are thrilled to partner with ESL Gaming Australia again, in support of the LCO tournament,” said Jay Huang, Sales and Marketing Manager at AOC Australia. “AOC aims to bring the best gaming products to gamers from all levels. And this time, having the opportunity to combine our expertise in display technology with League of Legends’ magic, we are excited to provide the most immersive and top-range gaming experience to all esports fans. AOC always keeps up with the latest technology and this year we will have our new OLED and Mini LED solutions released to deliver the highest performance for entertainment enthusiasts. ”