Today, Epic Games announced a new collaboration between Fortnite, artist KAWS and London’s Serpentine.

In a first-of-its-kind experience bridging the physical and virtual art worlds, players can experience a recreation of KAWS’ global art project NEW FICTION – which opened today at London’s Serpentine North Gallery – in Fortnite.

This is the first time Fortnite has made a real-world art show accessible virtually to its millions of players around the world.

The gallery will be featured starting today until January 26 at 2am AEDT, accessible from Fortnite’s Discover page.

Nate Nanzer, VP of Global Partnerships at Epic Games says:

“This is the second time we’ve partnered up with KAWS to bring his unique artistic vision to Fortnite – and the first time Fortnite has made a real-world art exhibit accessible virtually to our millions of players around the world. Art and creative culture inspire our players on a daily basis, and we’re thrilled that this partnership will bring the work of KAWS to an even more diverse global audience. This is a space we plan to continue to invest in over the coming years”.

KAWS said:

“This is an incredibly exciting project for me. I always like exploring new mediums for my art. The collaboration with Fortnite means everything is coming together in a complex exhibition that takes place in parallel realities. I want to thank the incredible teams at Fortnite and Serpentine.”

Hans Ulrich Obrist, Artistic Director and Bettina Korek, CEO, Serpentine said: “We are thrilled to work with such an incredible group of collaborators on this unique project that tests how Serpentine can enter the metaverse. This multi-dimensional project, accessible through virtual and physical portals, demonstrates the remarkable synergies between gaming, space and sensorial experience.”

Please check out the blog post for more details.