2K has become the official video game partner of the NBL and will help reach and engage new audiences through digital platforms. With the upcoming release of NBA 2K23 on September 9, the partnership will enable 2K to promote the game on NBL platforms throughout the season.

“We are delighted to partner with 2K,” NBL Chief Commercial Officer Brad Joyner said. “NBA 2K is an iconic global brand in basketball and is one of the most recognisable products in the sport. It also allows us to connect with a new audience across the world. We are excited to see the partnership come to life and believe it is just the beginning of a long and successful collaboration.”

“We look forward to partnering with the NBL and to bring our game directly to even more basketball fans around the world,” said Alfie Brody, Vice President of Global Marketing Strategy at NBA 2K.

The Hungry Jack’s NBL season tips-off on Saturday, October 1, when the South East Melbourne Phoenix face the Tasmania JackJumpers and the Illawarra Hawks battle the Sydney Kings. Every game of the season will be broadcast live on ESPN via Kayo and Foxtel, while the Sunday games will be simulcast on 10 Peach and 10 Play.